THE CHALLENGE
To position a new Activewear brand in the market.
WHAT WE DID
We created the concept “Made for Every Move” that let us to create a campaign focused on making Magnética, a fashion-forward activewear brand, be known by more consumers. We produced and directed a series of videos and photos that merge reality with 3D, textures and colors that visually gave the campaign an impactful outcome.
